Brand

EMBI STUDIOS formerly known as Mamas Boutique is an elusive, season-less womenswear brand founded by womenswear designer Chloe Chanel.  

The original brand name no longer reflected the vision and so fuelled by Mamas Boutique's nickname "MB", EMBI was birthed, reflecting the girl to woman- bold, futuristic transition.

What started in a spare room in 2013, with the idea of designing pieces that weren't available in stores- is now creating mini elusive capsule collections- unique cuts, limited edition fabrics and 

All pieces are designed in our London studio, made from quality, cut off elusive fabrics to minimise waste- we design to keep. embodying the bold, empowered and outspoken- offering sexy but cool, timeless ready to wear, exclusive statement pieces. 

EMBI is in its own world, creating its own trends- for those who write their own rules and ride their own wave.